Caretta Hero Image

Project Overview

Caretta is a smart budgeting app designed to help users take control of their finances without the stress. The project involved a complete end-to-end design process, from user research to high-fidelity prototyping and testing.

Problem Statement

Many budgeting tools are either too complex or too manual, leading to user fatigue and abandonment. Users needed a solution that provides clear insights into their spending habits while automating the tedious parts of tracking.

Helping users to manage their budget and financials

Helping users effortlessly track and control their income, expenses, and budgets to achieve better financial health.

Download on the App StoreFeatured on BetaList

Role

Product Designer

Company

Caretta: Smart Budgeting

Tools

Figma

Miro

Notion

Google Forms

Year

2024 - 2025

Secondary Research
Process and Charts
Feature Showcase
Color Palette

Results

156Users in the first months
60%Monthly Growth
85%Retention Rate